Eye movements when looking at print advertisements: the goal of the viewer matters
نویسندگان
چکیده
منابع مشابه
Eye movements when viewing advertisements
In this selective review, we examine key findings on eye movements when viewing advertisements. We begin with a brief, general introduction to the properties and neural underpinnings of saccadic eye movements. Next, we provide an overview of eye movement behavior during reading, scene perception, and visual search, since each of these activities is, at various times, involved in viewing ads. We...
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ژورنال
عنوان ژورنال: Applied Cognitive Psychology
سال: 2008
ISSN: 0888-4080,1099-0720
DOI: 10.1002/acp.1389